Once hailed as Asia’s World City, Hong Kong is now rebranding itself as the region’s Events Capital, pivoting from shopping to concerts, trade shows, and global experiences to draw in visitors and boost spending. Dubai, with relentless intent, has transformed itself into a global hub by aggressively marketing its business and tourism potential. These are not coincidences. They are the results of deliberate place branding where cities are marketed like products to attract people, investment, and influence.
